The growth reported by Snapchat Inc., the multimedia messaging platform in India has been of 40% in daily active users from the second quarter in 2018 till the second quarter in 2018. In efforts to support this growth, the company has opened a new office in Mumbai, India.
The objective behind this move is to engage a fresh community of content creators for their platform along with furthering their strategic relations and servicing the local advertisers.
The Chief Strategy Office of Snapchat Inc, Jared Grusd corroborated with the aforesaid news while speaking with the Press Trust of India (PTI) along with adding that they do not break down country- specific userbase.
As the head of Market Development, the company had appointed Durgesh Kaushik earlier this year, making him the first India based employee.
Four local Indian languages have already been added by Snapchat in its app and by the end of 2019, five more are expected to be added.
According to Grusd, these steps have been taken with the expectation that local Snapchatters may enjoy the best possible experience with Snapchat, given a local team will allow the company to manage that.
Additionally, more of community content is being included with strategic partnership with regional media companies along with getting work done from content creators who are local.
In India, some collaborations of Snapchat in India include Cadbury, OnePlus and Pepsi.
To help its users to share musical content on Snapchat’s platform, the company also announced SnapKit integrations with Gaana.com and Jio Saavn.
Grusd stresses on the fact that their platform is meant to lift off social pressure from their users by offering them privacy, by which they can share their personal moments without any threat.
They manage to achieve that by ensuring they are private by design.