Dolce and Gabbana Launches DGFamily NFT Community Powered by Polygon

Dolce and Gabbana
Dolce and Gabbana

Dolce & Gabbana is extending its non-fungible token (NFT) business by partnering with UNXD, a Polygon-powered NFT marketplace.

Dolce & Gabbana has announced an expansion of their NFT line in September 2021, following the success of their historic “Collezione Genesis” collection, according to UToday.

The Dgfamily Nft Community Will Go Live On October 4, 2021, According To Dolce & Gabbana

UNXD, a curated NFT marketplace for high-end digital commodities, will collaborate with the company on its expansion. The extension will be called “DGFamily NFT community,” and it will run on UNXD’s platform, which is based on the Polygon network.

On Twitter Spaces the day before yesterday, D&> and UNXD discussed the DGFamily and its upcoming sale (February 25).

One of nine NFTs included in Dolce & Gabbana’s debut collection, “Doge Crown,” soon became a fan favorite. Domenico Dolce and Stefano Gabbana created the digital item, which features seven blue sapphires and 142 diamonds. UNXD offered a virtual version of five of the original pieces for the metaverse.

The collection was sold for a total of $5.5 million to a number of private collectors and design organizations.

Nick Jushchyshyn, Drexel University’s program director for virtual reality and immersive media, described the seven-figure purchase as “not surprising.” Jushchyshyn emphasized the importance of designers from all over the world embracing the digital arena and producing something unique by defining the collection as “one of a kind.”

Dolce and Gabbana
Dolce and Gabbana

Dolce & Gabbana Has Expanded Their Nft Collection To Include Unxd By Polygon

The DGFamily will have access to its unique luxury goods assortment through an entry pass known as the “DGFamily Box” in the “DGFamily NFT community” expansion, using UNXD’s platform as a gateway.

The unveiling of the new collection on Twitter follows D&G’s initial launch of the Collezione Genesi line in September of 2013. With nine pieces of artwork, the collection, inspired by Venice, was the world’s first ‘couture NFT collection.’

The most well-known piece in the series was “Doge Crown,” a computerized artwork made out of seven sapphires and 142 diamonds. The Doge Crown sold for more than $1.2 million during the collection’s auction to private collectors.

D&G Used Wrapped Eth For Their First Drop To Get Things Started

By displaying numerous designs in separate boxes for the same item, each piece gains variable rarity and originality. While the prices of the various boxes have not yet been released, both Domenico Dolce and Stefano Gabbana will design all of the things contained within each box, as well as any information regarding its supply.

The firm, on the other hand, claims that fewer than 10,000 boxes will be sold in order to “ensure proper uniqueness,” with prices revealed 1-2 weeks before each drop.


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