How Wonder Woman 1984’s HBO Max Premiere Is Bad For Disney+?

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Wonder Woman 1984 will be free to HBO Max subscribers for one month, making it difficult to justify premium rates to Disney + for their subscribers in future releases.

Wonder Woman 1984 will premiere on HBO Max for free to all subscribers, which is bad news for Disney’s streaming service. The sequel to DC Comics will premiere more than a year after its scheduled start date. The film was originally planned to be released in theaters on December 13, 2019, but was later moved forward to November 1, 2019, to avoid coinciding at the box office with Star Wars: The Rise of Skywalker. Then later the studio decided to delay it to June 5, 2020, but the coronavirus pandemic arrived and the studio had to change its plans for the film again to release it in theaters next December.

However, with many cinemas closed at this point in many countries due to the second wave of contagion, Warner Bros, has finally decided to release the film equally in theaters and in parallel on the streaming platform HBO Max (owned by Warner Bros).

The first Wonder Woman movie was hugely successful and grossed approximately $ 820 million in 2017. The Wonder Woman sequel was expected to do even better, possibly surpassing the $ 1 billion mark. But after the experience with Tenet with which it ended up losing money, Warner Bros decided to copy the strategy initiated by Disney + in which it chose to launch Mulan directly on its platform, but in a very different way.

A very different strategy from Disney+

Disney + charged its subscribers a fee of $ 29.99 for premium access to Mulan before making the film available to all subscribers, but they may not be able to repeat the formula again after Warner’s decision to release Wonder Woman 1984 on HBO Max for free to all your subscribers for one month. After its limited release from HBO Max, Wonder Woman 1984 will only be available to be seen in theaters.

While Disney + has a monthly subscription fee of $ 6.99 / Euro, which is less than half the price of HBO Max, this platform still offers a 7-day free trial for new subscribers, making it more HBO Max is likely to see a massive increase in subscribers during Christmas week and through the month of January, and they are counting on many of them to stick around after the trial ends.

As studios lose more and more money by canceling their theatrical releases, their sights are now set on streaming platforms like HBO Max and Disney +. Many cinemas will be closed indefinitely around the world, and big-budget movies will almost certainly lose money in the short term. But a flood of new subscribers could sustain these studios until theaters can safely open.

Disney + was successful in attracting new subscribers with the launch of Hamilton, but the company did not have to rely on a $ 30 fee to try to win back a $ 200 million production budget as they did with Mulan. Wonder Woman 1984 however has had a similar production budget and may have taken a similar route but the film will serve a greater purpose for Warner Media, probably attracting hundreds of thousands (if not millions) of new subscribers to HBO Max.

Mulan will be available to all Disney + subscribers on December 4, 2020

Approximately three months after its initial launch. Disney + will likely see another spike in new subscribers on that date, but the launch of Wonder Woman 1984 on HBO Max could give Disney a glimpse of what would have happened had they released Mulan without a premium rate early on, and what. it could happen if Disney + tries to charge its subscribers an additional fee to its subscribers in the future.

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