Finances and the seasons go hand in hand, and sometimes they can have a big impact on each other. In your persona life, you might be used to taking out payday loans in the UK when you need a bit of extra cash for a seasonal emergency. However, when it comes to business, you might not have this option. Seasonal occasions can actually help your business to grow and flourish, thanks to the sudden influx of customers needing what you have. So, keep reading and discover just how different seasonal occasions can be profitable for your business.
The Holiday Season
Christmas, the Holiday Season, whatever you like to call it, the most wonderful time of year is also a great time for businesses. With people spending hundreds on the latest gifts for their loved ones, you’re sure to be in with a quick buck as soon as the first snowflake falls. Realistically speaking, December is probably going to be the busiest for you, especially in the lead up to the 25th. But you may find that you can use the Holiday Season to your benefit in the months prior too.
Take all of the chain coffee shops for example. They don’t only start selling their speciality festive drinks in December. In fact, some might start as early as September, to really maximise their profits. You should do the same with your business too. While there will be a big influx in sales during December, there’s no reason you can’t start thinking about the Holiday Season prior to this. Most people are already planning what they’re going to buy way before, so make sure you get in their first and start showing them that you have all their festive needs met before anyone else.
Summer may not seem as profitable when you first think about it, but it can be some businesses most busy times of the year! Make sure you start switching up your marketing and gear it towards summer fun, showing your customers that you have something new and exciting for this time of year. Lots of people are also choosing to forgo a vacation and stay at home, so you can really push your products in the hotter months. You don’t even have to be a company that sells things only for summer either.
In fact, just adding a tropical design to an already existing product can be enough to tempt people into buying it. People also need things for when they do decide to go on holiday, so making travel sized versions of your products can also be super profitable. If you don’t want to have a redesign to achieve this, try demonstrating to your customers that they can easily take your products away with them. Before you know it, those previously quiet summers will be a thing of the past.
The New Year
After the Holiday Season, the New Year comes around and people from all over start making resolutions. This is a great time to push your products and show people how they can actually benefit their life. Most people make a New Year’s resolution to get healthy or lose weight, so try gearing your products towards this goal. That doesn’t mean you have to start selling gym clothing or workout equipment. Even if you just sell notebooks, you can show people how they could be used to write down their diet plans and keep them on track. The New Year is also a great time to do a big sale.
Most companies now do a New Year’s Day sale, so don’t miss out on shifting some of your products and making a decent amount of cash! It doesn’t even have to be a huge sale, so you’ll still generate a decent profit, and what better to start off the beginning of a new year!
Seasonal occasions are a fantastic tool for businesses to use, and they can really help boost your overall profits. It can also be beneficial to know that if you’re going through a quiet patch, that Christmas is just around the corner, and you can expect things to pick up again. You don’t have to rebrand your entire business to suit each occasion either. Simple marketing tricks can be enough to get people to pay attention to you at the busiest times of the year.
For instance, having a cute snow scene in your marketing pictures or offering a discount for everyone that buys one of your travel products can be enough. These things won’t cause your business any detriment at all. In reality, they’ll be just what you need in order to generate more profits and stand out from the competition. So, make sure you stay on track with all the seasonal occasions coming up this year, and you’ll definitely see an increase in your profits.