Wanda Maximoff (Elizabeth Olsen) and Vision (Paul Bettany) are living their perfect life as a sitcom. At least that’s what they think. As ‘WandaVision’ increasingly opens the curtain on its sitcom premise, to reveal the action-mystery thriller that lies beneath, it’s hard to avoid looking for clues in each and every corner of the show. A key place for that so far would be the fake ads within the fake sitcom, which seem to have a common thread: they are connected to Wanda’s past.
We don’t know for sure what’s going on yet, but he seems to be trending toward the idea that the reality of the sitcom we’re seeing in ‘WandaVision’ is a projection of the Scarlet Witch’s mind; All we see are things that she knows Hence the connections of the commercials with his past and, for example, the lack of clarity about what Vision does in his work. It would appear to be his way of dealing with trauma, but we cannot confirm it 100% yet. We can just take a look at what we’ve gotten so far, and there have been some interesting and cryptic fake ads.
Each appears to have the same presenters, a man and a woman. If all we’re seeing is something constructed from Wanda’s mind, could these two people be her parents? As we learned in ‘Avengers: Age of Ultron’, a Stark Industries bomb hit her apartment when she and her twin brother, Pietro, were 10 years old. Just as you probably see the innocence and constant happy ending of a sitcom as a respite from the tragic life you’ve endured, you might see the salesperson and the woman as the two people you trust the most in your life: Mom and Dad.
So that’s something to keep in mind. We could be right; we could be wrong. But in the meantime, we will remain vigilant. And for now, we’re just going to stick to the allusions that we know are there. And we will continue to do so with each episode.
The first ‘WandaVision’ commercial features a “new and improved” ToastMate 2000, a fun-looking toaster made by Stark Industries. Stark Industries, obviously, is Tony Stark’s company; Stark Industries built the bomb that killed Wanda and Pietro Maximoff’s parents when they were only 10 years old.
It’s also worth noting the little pop of color that makes its way into this first fake commercial; the light on the toaster, when it starts to count down like a bomb, flashes red. The only moments in the two black and white episodes that contain color have been things that could theoretically connect Wanda to the real world. Think about it: the SWORD helicopter stuck in the tree and Dottie’s blood, which could easily remind her of any kind of trauma. The flickering light from the toaster is another violent memory in Wanda’s head.
The fake ad for Episode 2 centers on a wristwatch from a company called “Strücker.” Right off the bat, we can remember that Wolfgang von Strücker was the name of a Hydra operative who kidnapped and experimented on Wanda and Pietro; this resulted in both of them gaining their telekinetic and super-speed powers respectively.
Not only is the name named after the man who held the Maxmioff twins captive and changed their lives forever, but the watch is ingrained with the name and insignia of the organization behind it – Hydra.
The commercials are evolving but not their protagonists, since the version of the 70s here has the same protagonist, who can be the mother of Wanda and Pietro, like a stressed mother who needs a vacation. We move on to the next location, and the man from the previous ads waves a palm up and down to show “luxury.” The product is revealed: a soap called “Hydra Soak”, for “when you want to get away, but you don’t want to go anywhere”. It is very likely that this reference is direct to Wanda’s time as a prisoner of Hydra when he was experimenting with her, but it could also be her current situation. We believe that she is largely projecting and controlling the world of ‘WandaVision’, but we don’t know who else has something to do with it; although it seems that Agnes could really be behind. “Find The Goddess Within” (“Find your inner Goddess”) says the ad to end. We’ve frequently heard that Scarlet Witch is perhaps the strongest avenger, so this could be another nod to it.
After ‘WandaVision’ Episode 4 took its time to show us what’s going on in the world just outside of Wanda’s Westview sitcom life, Episode 5 reverted to the old format and gave us another announcement straight out of the box. Wanda’s past.
The product on display here, featuring our well-known promoters and advertisers, is a super absorbent brand of paper towels, simply called “Lagos”, with a rather polysemic slogan: “For when you accidentally make a mess.”
This is one of the most direct ‘WandaVision’ announcements yet, blatantly reminiscent of Wanda’s accident during the Avengers’ mission in Lagos, which took place during the beginning of ‘Captain America: Civil War’. Bottom line: a team of Avengers (including Wanda, Captain America, Black Widow, and Falcon) were chasing Brock Rumlow / Crossbones, who had recovered a biological weapon. The team chased down and eventually defeated Rumlow, but Rumlow was wearing a suicide vest about to explode, taking Cap with him.
Wanda was able to use her energy powers to contain the blast and move Rumlow into a building, but the blast still went off, killing Wakanda’s aid members and several innocent civilians. This put into action the whole plot of ‘Civil War’ and the Sokovia Accords.