‘WhatsApp from Facebook’ tag comes in the most recent WhatsApp beta update

‘WhatsApp from Facebook’ tag comes in the most recent WhatsApp beta update

Ever since Facebook bought Whats app, there haven’t been any explicit moves by Facebook with respect to updates reflecting the presence of Facebook in the chat service app. However, now with its latest beta update of the app, Facebook has gone ahead a step to showcasing its full control over Whats App.

The update comes with a tag saying ‘Whats App from Facebook’; similar to the branding tag it has earlier rolled out for Instagram, another of its acquired apps.

Such a direct influence or control has not been showcased by Facebook as yet, although this will not have any impact of the Apps’ functionality. In both the apps, Instagram and Whats App, the tag will be visible on opening the settings menu.

‘WhatsApp from Facebook’ tag comes in the most recent WhatsApp beta update
‘WhatsApp from Facebook’ tag comes in the most recent WhatsApp beta update

Given this new feature it is fair to say that any restrictions that Facebook had been maintaining in not showing itself as Whats App’s or Instagram’s parent company have now long gone.

A single, cross- platform messaging system that would require combining Facebook, Instagram and WhatsApps’s individual Messengers into one was a possibility that Facebook’s co- founder Mark Zuckerberg had hinted on earlier this year.

What is more is that Facebook’s decision to keep WhatsApp independent seems to have shaken with this new feature surfacing.

Ceding control of their apps to Facebook as the founders of Instagram and WhatsApp left their apps has now been followed by the announcement to merge the three messengers of WhatsApp, Facebook and Instagram.

What needs to be understood here is that all three Apps are very different and while merging Messenger with WhatsApp may still make some rational sense, throwing Instagram into the mix does not make a whole lot of sense as it is a full- blown social network while WhatsApp and Messenger are messaging- oriented Apps through and through.

2020-07-17

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